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Creative Direction

Chris Gil
Witold Markiewicz


Mateusz Barański
Andrzej Czerwiński


Smeg has always been associated with a unique design - not without a reason...

Our goal was to prepare a material that shows a refined detail. This is why we decided to start with a series of close-ups. In this case, we were able to build an initial impression of mystery, which ends in the last scene when the entire device is visible.

Because the animation was planned mainly for mobile devices, we prepared it in a    vertical form.

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