This time we got inspired by the old-school Walkman and the style of the 90s.
Our goal was to explore aspects of motion design close to that era.
While researching translucent materials, we slightly refreshed the appearance of the product itself.
We are huge fans of Aphex Twin and wanted to capture its spirit in this project, which was made possible thanks to the amazing team at Zelig Sound.
In this project, we aimed to deviate from the norms, what required a creative approach to seeking inspiration and planning shots.
We've opened ourselves to ideas beyond the realm of 3D, drawing inspiration, among others, from music videos.
Motion blur was implemented directly in the 3D environment in Cinema 4D.
This decision, while significantly increasing rendering time, contributed to heightened realism.
