As part of developing the visual identity of the scenes, we dove into exploring ice and smoke simulations. This process allowed us to shape a distinctive atmosphere and outstanding look. By experimenting with these natural elements, we aimed to create visuals that feel dynamic and organic, adding depth while keeping the spotlight on the products.

The final cut was shown during the NHL Stanley Cup 2025 finals, with the title claimed by the Florida Panthers. We created four team-specific versions to instantly match the winner after the final game.