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Creative Direction

Chris Gil
Witold Markiewicz


Mateusz Barański
Kuba Pawłowski
Jakub Szubka
Błażej Dolot
Adrian Bączyk


Eurotrader asked us to prepare visual materials for their online store. This time we had kitchen products to develop. The aim of the campaign was to present the products in a homely atmosphere. It was important to convey the functionality of products such as: easy to clean, mobility, aesthetics and modularity. To emphasize the family and friendly character of the devices, we created visualizations with the hands of people feasting. The whole thing had to look attractive but also tasty. All the food is fully CGI. With this type of production, we can avoid many problems that usually arise when photographing food. Computer technology allows the food to stay fresh and look tasty all the time.

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