Our goal was to create a social media focused campaign that shows 10 Home Essentials products in an aesthetic and stylish way. One of the most important assumptions we took into account was showing the products and food/drinks it produces in the most appealing way in the foreground of the visualization.
Another core element of the campaign was making sure that the consumer can easily see that the campaign is custom designed for Easter. Keeping the final content minimalistic and elegant while incorporating Easter elements and keeping the scenes sunny and warm turned out to be one of the main challenges in creating this campaign.
The key elements of every image are:
- a window in the central part of the frame, creating an aesthetic and minimalistic tone with green trees peeking from the sides
- the product itself, placed on a pedestal in the central part of the picture
- a piece of food or a drink - steaming and encouraging to be tasted
- an Easter egg visible as a silhouette in the bright, sunny window - a universal symbol leaving no place for a doubt that it’s an easter campaigThe final campaign look is a sunny scene suspended somewhere between a semi-realistic interior and an abstract scenography. Upon stumbling on it consumers will feel cozy yet intrigued.
The final campaign look is a sunny scene suspended somewhere between a semi-realistic interior and an abstract scenography. Upon stumbling on it consumers will feel cozy yet intrigued.